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Privacy Policy


All Plush Inc respects your privacy. Consistent with our commitment to providing you with a satisfying shopping experience, we have found that collecting Personal Information (defined below) through and our mobile site, (the "Sites") and providing you with the opportunity to provide us with information as a result of your purchase, helps us better understand the products and services most helpful to you. Our Privacy Policy describes the types of information we gather and how we use this information. Please read this information carefully.

By accessing and our mobile sites, and providing us with your information you agree to be bound by the Privacy Policy. This Privacy Policy may be updated from time to time. Accordingly, you should check the date of this Policy (which appears at the bottom of this page) and review any changes since the last version. If at any time you do not agree to the terms of this Privacy Policy, please do not use our Sites and refrain from purchasing from us.


Use of Information Collected by Us

We may collect two types of information about users: "Personal Information" (such as name, email address, mailing address, phone number, mobile phone number, credit card number and the items you purchase) and "Aggregate Information" (such as information about how many users log on to our Sites on a daily basis.

We use customer information in an effort to improve your shopping experience and to communicate with you about our products, services, promotions and contests. We may also use this information to present offers to you, to help us target specific products and services to you, and to help us develop and improve our Sites and tailor our Sites to your interests.


Personal Information Collected Online and Via Mobile by

Personal Information is collected online and via mobile by us or our service providers on our behalf when users voluntarily register with or via our mobile sites and applications to purchase items, receive electronic newsletters, SMS, MMS and text messages, use community and communication services, answer surveys and enter contests and other promotional opportunities provided on and our mobile sites, when users make a purchase, and when users utilize the "Email to a Friend" or SMS, MMS or Text features. We also maintain a record of your product interests and purchases online and via mobile. We may receive personal usage and demographic information from third parties we work with. When you make an online purchase we collect information about you. We use this information to market our products and services to you, by adding you to our email, SMS, MMS and Text promotions and campaigns.


Aggregate Information Collected Online by Online and Via Our Mobile Sites

Aggregate Information is non-personally identifiable/anonymous information about you, such as age, gender, types of products purchased, frequency of visits, Site pages you access most frequently or search terms you enter. Aggregate Information is used in a collective manner, and no single person can be identified by that compiled information. For example, the number of people who shopped at and via our mobile sites during a specific time period is Aggregate Information that does not personally identify a specific user. Both and our mobile sites collect Aggregate Information.


Order-related and Promotional email, SMS, TEXT and MMS Messages

If You opt-in, You agree that All Plush Inc, and our mobile sites are authorized to transmit email, SMS, MMS and Text Messages to you for the purpose of informing you about your particular transaction. In addition, and its affiliates may offer electronic newsletters and promotional emails, SMS, MMS and TEXT Messages to those who have agreed to receive emails and these other types of messages during registration or directly from our email and/or mobile sign-up form. Unsubscribe and opt down instructions are included in each promotional email and mobile message.

Sharing Information with Third Parties

We do not share, sell or trade with third parties your Personal Information gathered online or via mobile, such as email addresses or mobile phone numbers, Personal Information collected as part of an online survey or other specific details about you, except with your consent or as described in this Privacy Policy. We do not contribute to or participate in cooperative databases, which give other companies access to such Personal Information.


Use of Cookies

A cookie is a small data file that Web sites, when you visit them, often store on your hard drive. A cookie may contain information (such as unique user ID), which is used to track the pages of the sites you've visited. and our mobile sites use cookies to preserve the contents of your shopping cart between your visits. and our mobile sites also use cookies to measure activity on our Sites, which allows us to determine which areas and features of our Sites are most popular. This information allows us to make improvements and updates to enhance your and mobile experiences. Parts of the Sites, such as the members-only areas (for example, shopping) will not function if you do not have cookies enabled. You can set your browser to refuse cookies, or to alert you when cookies are being sent. If you turn off cookies or refuse them, though, you will not be able to make a purchase from the Site, nor will we be able to recognize you as a registered user to allow you access to your account information.

To enable or disable cookies on your browser, please consult your browser documentation or contact your software provider.


Security and SSL

Protecting your order information is a priority for us. We use Secure Sockets Layer (SSL) technology to protect the security of your online order information. To check the security of your connection, look at the lower right-hand corner of your browser window after accessing the server. If you see an unbroken key or a closed lock (depending on your browser), then SSL is active and the server is secure. You can also double-check by looking at the URL line of your browser. When accessing a secure server, the first characters of the Site address will change from "http" to "https." Some versions of browsers and some firewalls don't permit communication through secure servers. In that case, you won't be able to connect to the server and therefore won't be able to place an order through a secure connection. If you cannot access the secure server for any reason, please print our shopping page and place your order by phone at (800) 284-3958.


Information Removal/Opt-Out

If you prefer not to receive marketing emails, SMS, MMS or Text Messages from, our mobile sites or affiliate sites, please let us know by clicking on the unsubscribe link within any marketing email, SMS, MMS or Text Message you receive from us.


Children and Privacy

We are concerned about the safety of children when they use the Internet, and understand that children may not understand all the provisions of our Privacy Policy or make informed decisions about the choices that are made available to adult users of the Site. We encourage parents and guardians to spend time with their children online and to be familiar with the sites their children visit.

We will never request personally identifiable information from anyone whom we know to be under the age of 13 without verifiable parental consent. If we become aware that a customer is under the age of 13 and has registered without prior verifiable parental consent, we will remove his or her personally identifiable registration information from our files.


Links to Other Sites, our mobile and affiliate sites may contain links to sites other than our own. Those sites may have their own privacy policy or no privacy policy at all. Neither we nor any of our service providers have any responsibility for those sites, and we provide these links solely for the convenience of our visitors. Such links may be to advertisers, content providers or other companies who may use our logo and/or style as a result of a co-branding agreement. These sites may send their own cookies to you and may collect information and use it in a way inconsistent with this Privacy Policy. We encourage you to review the privacy policies and terms of use of any third-party sites or services before providing any of them with any of your Personal Information. Neither All Plush Inc nor any of our service providers control the content that appears on these sites or take any responsibility for their content, nor should it be implied that All Plush Inc, or our mobile sites endorse or otherwise recommend such sites or their products or services offered.


Additional Information

No transmission of data over the Internet or via Mobile is guaranteed to be completely secure. It may be possible for third parties not under the control of All Plush Inc, and our mobile sites to intercept or access transmissions or private communications unlawfully. While we strive to protect Your Personal Information, neither All Plush Inc, and our mobile sites nor any of our service providers can ensure or warrant the security of any information you transmit to us over the Internet. Any such transmission is done at your own risk.


Limitation on Liability

IN NO EVENT SHALL ALL PLUSH INC, ALLPLUSH.COM AND OUR MOBILE SITES OR ANY OF THEIR AFFILIATED ENTITIES OR SUPPLIERS BE LIABLE FOR ANY INDIRECT, SPECIAL, PUNITIVE, INCIDENTAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, EVEN IF THESE ENTITIES HAVE BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, WHETHER IN AN ACTION, UNDER CONTRACT, NEGLIGENCE OR ANY OTHER THEORY, ARISING OUT OF OR IN CONNECTION WITH THE USE, INABILITY TO USE OR PERFORMANCE OF THE INFORMATION, SERVICES, PRODUCTS AND MATERIALS AVAILABLE FROM THE SITE. These limitations shall apply notwithstanding any failure of essential purpose or the existence of any limited remedy. Because some jurisdictions do not allow limitations on how long an implied warranty lasts, or the exclusion or limitation of liability for consequential or incidental damages, the above limitations may not apply to you.